Squid Game Season 3: Not All Shows Have Happy Endings — And That’s the Point
“Not all shows have happy endings.”
It’s a statement straight from the creators of Squid Game, and one that sets the tone for what’s coming in Season 3 of the global phenomenon. As fans prepare for another chapter of high-stakes survival and human drama, we at Progressino are taking a closer look — not just at the show itself, but at what this storytelling trend reveals about audience psychology, brand building, and digital strategy in 2025.
🎭 Season 3: The Darkness Deepens
The creators have made it clear: Squid Game won’t follow the feel-good formula. If you’re expecting justice, redemption, or tidy resolutions… you may be watching the wrong show.
Season 3 is poised to explore moral complexity even further — the thin line between survival and cruelty, power and vulnerability. Characters are expected to evolve, or unravel, in even more shocking ways. And that’s exactly why people are hooked.
🧠 Why We Love Stories Without Happy Endings
In a world saturated with content, audiences are no longer just looking for entertainment — they want to feel something real.
🔹 Emotional Authenticity
People connect with pain, struggle, and flawed characters because it mirrors life. Not all stories wrap up neatly — and neither do real lives or business journeys.
🔹 Psychological Impact
Unhappy or open endings stick with viewers longer. They spark debates, fan theories, rewatches — which drives social engagement and viral marketing.
🔹 The Progressino Angle
At Progressino, we believe great marketing doesn’t just tell stories — it understands why stories work. Squid Game’s success isn’t luck. It’s a case study in audience behavior, risk-taking content, and bold narrative strategy.
📺 What Brands Can Learn from Squid Game
You don’t need to create a dystopian thriller to take notes from Netflix’s juggernaut. Here’s what Season 3 of Squid Game teaches modern brands:
✅ 1. Disrupt Expectations
Just like the show throws curveballs, marketing campaigns should break patterns. Surprise, contrast, and discomfort can be powerful engagement tools.
✅ 2. Lean into Bold Messaging
“Not all shows have happy endings.” That line alone is a brand message. It’s raw, emotional, and memorable — everything great storytelling should be.
✅ 3. Build Narratives Over Time
The Squid Game universe is being built slowly — and with purpose. Brands that invest in long-term story arcs (across social media, ads, and UX) build deeper loyalty.
🔮 What’s Next for Squid Game — And Us
Season 3 might not end happily. But it will end powerfully. And that’s what keeps people watching — and talking.
At Progressino, we help brands tap into that same emotional depth. Whether through AI-powered insights, creative storytelling, or digital growth strategies, we’re here to help you connect with your audience in ways that last beyond the click.
Because in marketing — just like in Squid Game — the game never really ends.